Scamp
06-09-2006, 01:23 PM
From the advertising section of the New York Times (via Women's Basketball Online), a story that makes me wonder if the NBA has any idea of what women's hoops fans are like. This sure ain't me:
... it wants more women, especially those 18 to 34, to watch its games, talk about its players and wear the jersey dresses, leather jackets, pink caps and tank tops with Swarovski crystals.And when a woman-oriented marketer speaks of the "girls of the WNBA," that makes me shudder.
... The increased attention on the men's game by women carries risks, said Jen Drechsler, a director of brand insights at Just Ask a Woman, a marketing firm that specializes in reaching female consumers.
In recent years, she said, the N.B.A. has been a "bad boy league" that has attracted the kind of attention that turns off women.
"You see criminal cases that you don't see with the squeaky clean girls of the W.N.B.A.," Ms. Drechsler said referring to the Women's National Basketball Association.
http://www.nytimes.com/2006/06/09/business/media/09adco.html?_r=2&adxnnl=1&oref=slogin&adxnnlx=1149874012-f7Z0aIt/YzspWzyVg0qgEwDo they ever ask women what we want? And as for fluff pieces vs water cooler conversation... :p
... it wants more women, especially those 18 to 34, to watch its games, talk about its players and wear the jersey dresses, leather jackets, pink caps and tank tops with Swarovski crystals.And when a woman-oriented marketer speaks of the "girls of the WNBA," that makes me shudder.
... The increased attention on the men's game by women carries risks, said Jen Drechsler, a director of brand insights at Just Ask a Woman, a marketing firm that specializes in reaching female consumers.
In recent years, she said, the N.B.A. has been a "bad boy league" that has attracted the kind of attention that turns off women.
"You see criminal cases that you don't see with the squeaky clean girls of the W.N.B.A.," Ms. Drechsler said referring to the Women's National Basketball Association.
http://www.nytimes.com/2006/06/09/business/media/09adco.html?_r=2&adxnnl=1&oref=slogin&adxnnlx=1149874012-f7Z0aIt/YzspWzyVg0qgEwDo they ever ask women what we want? And as for fluff pieces vs water cooler conversation... :p